They do this because they believe in the environmental and social benefits, and they are very vocal about it. Grown Brilliance exclusively sells lab-grown diamonds. Learn if you should buy at Grown Brilliance in our in-depth review. That means costs are lower, which is reflected in their prices. However, Grown Brilliance does not have its own stores and does not sell diamonds or jewelry in physical stores or through jewelers. They sell through their own website,, and on Amazon. We have not been able to find much information about the owners or founders of Grown Brilliance or their company history.Īll we have found is that they are affiliated with, probably managed, and possibly owned by AJS Creations LLC, a web company. While this may be true, the amount of educational diamond content on their site is minimal and pales compared to what other sellers publish. But, like them, they also sell through their own website.Īccording to Grown Brilliance, they have decades of experience in the diamond industry. Their primary sales channel is Amazon, like Friendly Diamonds and New World Diamonds. Grown Brilliance is an Amazon-first brand that was born on the platform.
Grown Brilliance lab-grown diamond certification.Grown Brilliance pre-set lab-grown diamond inventory.Grown Brilliance loose lab-grown diamond inventory.Grown Brilliance lab-grown diamond selection.Does Grown Brilliance sell real diamonds?.Our Grown Brilliance review lands at a very respectable 4.0 out of 5 stars considering the drawbacks. However, they are affiliated with AJS Creations LLC (more on that next in our Grown Brilliance review), and we believe they’re legit.Īll in all, our Grown Brilliance review finds that they offer great prices, a fantastic collection of fine and designer jewelry, a decent selection of quality lab-created diamonds, and excellent diamond inspection features. Lastly, we would like to see Grown Brilliance list its address on its site, adding to its trustworthiness and being more transparent about its company history and structure. However, it’s big enough that there is a good chance you’ll be able to find a suitable diamond. The selection of loose diamonds is somewhat limited compared to market leaders such as Clean Origin, James Allen, Brilliant Earth, and Ritani. This is always possible at our highest-rated diamond jewelers. So make sure only to create your own lab-grown diamond jewelry by selecting the specific diamond(s) you want. Like many other sellers, Grown Brilliance suffers from matching their pre-set fine jewelry with sub-par diamonds ( Ritani is an excellent exception to this rule). However, they have good customer service who you can email and chat with, but it’s not the same as speaking with a trained, uncommissioned gemologist. Other sellers such as Ritani, Clean Origin, James Allen, Brilliant Earth – and even Friendly Diamonds offer online appointments where you can speak to trained diamond experts who will advise and guide you to find the best diamond match for your purpose. It’s not at the same level as James Allen, but it’s much better than most jewelers offer.īut, Grown Brilliance falls a bit short regarding buying support and guidance. Grown Brilliance also offers great diamond inspection features with access to diamond certificates, images, and good-quality video. This puts Grown Brilliance closer to the likes of Vrai and Pandora Brilliance but at a lower price level. However, Grown Brilliance stands out with its extensive selection of fine jewelry, exclusive designs, and even a collaboration with designer Badgley Mischka. And they do not have a large selection of fancy-colored diamonds like New World Diamonds. Grown Brillance does not offer the same buying experience as Friendly Diamonds, where you can book appointments and gemologist advice, though they do have decent chat support. Our Grown Brilliance review finds that Grown Brilliance provides decent service, fair prices, a limited but high-quality selection of loose lab-grown diamonds, and an easy buying process.Ĭompared to similar online jewelers focused on selling through marketplaces such as Amazon, namely Friendly Diamonds, Best Brilliance, and New World Diamonds, Grown Brilliance is identical in many ways, and in some ways better and in some ways less so. And that’s why we decided to review Grown Brilliance. On the surface, their prices look competitive with a great inventory of lab-grown diamond jewelry. They are focused on the many benefits of lab diamonds and make a point to highlight them. They sell loose lab-created diamonds, engagement rings, and fine jewelry – all set with lab-grown diamonds.
Grown Brilliance specializes in lab-grown diamonds and is a born-on-Amazon brand, but they also have their own site. Visit Grown Brilliance Summary of Grown Brilliance Review
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